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Selfridges is
Destination Christmas!
This Christmas at Selfridges their aspiration was to create an extravagant instore experience, where consumers who struggle to find that perfect gift can acquire guidance from their own designated "Elfridge".
Personal "Elf" shopper
Helping you choose your extraordinary gifts
Meet the "Elfridges"
The idea that your own "Elf" will explore the whole store for you, choosing unique, individual presents for your friends and family, and to finish off gift wrapping them for you. Taking the stress out of your Christmas shopping, meaning more time for yourself and loved ones.
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